In
the early nineties, food scientist John Wadsworth heard of
a tropical fruit called noni—a resource that natives
of Tahiti Nui had always used for its healing properties. Intrigued,
he began a course of investigation that would lead to countless
hours of library and professional journal research. Ultimately,
his inquiries led him to conclude that a trip to Tahiti was
required.
John spent days driving around one of the islands, searching
for noni. On his last evening there, discouraged and tired,
he stepped out of his jeep to rest and take in the sunset.
As his eyes followed the rays of the sun to the valley below,
he saw it: a lush grove of wild noni trees. “As I was struck with this beauty,”
John remembers, “a very powerful impression came to
me, ‘This fruit has been preserved from the world, and
now is the time to take it to the world. It will bless the
lives of millions and millions of people, and it will also
bless the lives of the people in Tahiti.’” TAHITIAN ONI® Juice Is Born Back in the States, John teamed up with a colleague, food
scientist Stephen Story. The two worked for nearly three years
perfecting the formula for TAHITIAN NONI® Juice. They
did research and gleaned knowledge from experts in the field,
particularly leading noni expert Dr. Ralph Heinicke, who had
been studying its properties since 1953. Combining the latest research with the noni fruit’s
historical uses, they perfected the formulation for TAHITIAN
NONI Juice. What they created was unparalleled. It still is. TAHITIAN NONI Juice was the first noni juice on the market,
spawning countless imitators, but it remains the dominating
brand to this day. |